Charlie’s Holiday Tips Public Safety Campaign

Ontario Fire Chiefs, ECAO and IBEW CCO team up for holiday season

Everybody loves babies but it’s not every day they give you expert advice.

“This year, we wanted to create a unique approach to our holiday safety message by telling the story through baby Charlie. It’s a reminder about family, protecting your loved ones, but done with a little bit of humour and of course, a very cute baby,” said Sherri Haigh, who led the campaign.

The campaign “Charlie’s Holiday Tips: Put Safety First” features the voice of Juno-Award winning musician Jason McCoy (as baby Charlie) and will be broadcast on major networks across Ontario, the Weather Network, and social media channels.

This campaign will build on the successful partnership between the Ontario Association of Fire Chiefs (OAFC), the Electrical Contractors Association of Ontario (ECAO), and the International Brotherhood of Electrical Workers Construction Council of Ontario (IBEW CCO) to provide public-safety messages. 



“We wanted to go for a more unique approach, not your typical, run of the mill message that people will tune out,” explains Haigh. “The concept of Baby Charlie was created to help remind us of what’s important over the holidays – family and safety.” 

The focus of the commercial is on baby Charlie, as he guides his family, and you, through holiday electrical safety tips. 

When looking for an individual to voice Baby Charlie, Haigh wanted someone who understood and supported the message our campaign was conveying. 

Jason McCoy (the voice of Charlie) has been a strong and vocal advocate on the importance of hiring licensed electrical contractors to ensure work is done safely and correctly,” she added. 

“Some of these tips may seem obvious. But as we know, the holiday season can be distracting. Our goal is to bring safety back to the top of people’s holiday checklist.”

One safety tip that most people seem to forget is discarding frayed lights and wires. You may not think about it when setting up your lights, but it’s crucial to inspect your lights and wires. Frayed lights and wires are both electrical and fire hazards.

Another key safety tip involves the importance of the Ground Fault Circuit Interrupter (GFCI) receptacle. It is an important safety tool for reducing the risk of shock hazards in kitchens, bathrooms, and other areas of the home where outlets are near sinks, wash basins (complete with drainpipe), bathtubs, or shower stalls.

A GFCI protected receptacle is also recommended to protect people from getting an electrical shock when plugging in outlets outdoors. Specific covers have been created for outdoor receptacles to help protect against the elements – even when a cord is left plugged in.

“This is particularly important during this season when many people are involved in outdoor decorating,” Haigh added.

One thing we’re thankful for this holiday season is our ongoing partnership with the OAFC. 

“The Ontario Association of Fire Chiefs are natural partners. We both have a shared focus on promoting electrical safety and fire prevention,” Haigh explains.

OAFC President and Fire Chief Cynthia Ross Tustin stated Fire safety is never more prevalent than during the winter months and the holiday season. Our communities must be equipped with knowledge and information on how to prevent electrical and fire hazards in their homes.”

“Our partnership with ECAO and the IBEW CCO has helped us increase awareness of fire safety, and the importance of working smoke and CO alarms.” 

Stay tuned for more campaigns to come in 2020!

Read the Full List Of Holiday Safety Tips

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