Ontario Fire Chiefs, ECAO and IBEW CCO team up for holiday season
Everybody loves babies but it’s not every day they give you expert advice.
“This year, we wanted to create a unique approach to our holiday safety message by telling the story through baby Charlie. It’s a reminder about family, protecting your loved ones, but done with a little bit of humour and of course, a very cute baby,” said Sherri Haigh, who led the campaign.
The campaign “Charlie’s Holiday Tips: Put Safety First” features the voice of Juno-Award winning musician Jason McCoy (as baby Charlie) and will be broadcast on major networks across Ontario, the Weather Network, and social media channels.
This campaign will build on the successful partnership between the Ontario Association of Fire Chiefs (OAFC), the Electrical Contractors Association of Ontario (ECAO), and the International Brotherhood of Electrical Workers Construction Council of Ontario (IBEW CCO) to provide public-safety messages.
“We wanted to go for a more unique approach, not your typical, run of the mill message that people will tune out,” explains Haigh. “The concept of Baby Charlie was created to help remind us of what’s important over the holidays – family and safety.”
The focus of the commercial is on baby Charlie, as he guides his family, and you, through holiday electrical safety tips.
When looking for an individual to voice Baby Charlie, Haigh wanted someone who understood and supported the message our campaign was conveying.
“Jason McCoy (the voice of Charlie) has been a strong and vocal advocate on the importance of hiring licensed electrical contractors to ensure work is done safely and correctly,” she added.
“Some of these tips may seem obvious. But as we know, the holiday season can be distracting. Our goal is to bring safety back to the top of people’s holiday checklist.”