Fire chiefs and electricians/contractors team up to promote safety
This month we’ve launched a new campaign, and the partnership – as well as the commercials – are unique.
The Ontario Association of Fire Chiefs (OAFC) has teamed up with the Electrical Contractors Association of Ontario (ECAO) and the International Brotherhood of Electrical Workers Construction Council of Ontario (IBEW CCO) to help keep more families safe in their homes.
“We’re so excited to be working with ECAO and IBEW,” says OACF president Fire Chief Cynthia Ross Tustin. “It’s a collaboration of experts.”
This month, two commercials will be running on major television networks and promoted through social media as part of a campaign to raise awareness about the importance of hiring a licensed electrical contractor and ensuring the public maintains working smoke alarms in their homes.
Listen to the Chief – Don’t Trust this Guy
Instead of citing statistics about the number of deaths and homes destroyed from electrical fires, the first commercial kicks off in a basement. A handyman assures the audience you don’t need to hire an electrician as he does electrical work like this “all the time.”
As the camera focuses on the botched job, the wall opens up into a fire hall, where Chief Tustin marches in to warn the audience.
“Do you want to trust your home and your family’s safety to this guy? Always call a licensed electrician so you don’t have to call us,” she says.
“Ontario’s fire chiefs were the ideal partners for this campaign. because they see the tragic results from house fires. Our IBEW electricians and ECAO contractors put a high priority on ensuring that work is done safely and correctly: we have the same concerns about public safety,” said Sherri Haigh, who led the campaign on behalf of the ECAO and IBEW CCO.